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Southern Scentsations Blog

Renaming Fragrances

Posted by Beth on 5/15/2017
Ever have a fragrance that you can't get people interested in?  Its a great marketing tool to rename the candle, it really works.  If you change the name and the color you'll be surprised how fast it will fly off the shelf.

Example:
Fresh Cut Grass - renamed- Field of Dreams
Butt Naked - renamed - Tropical Paradise

Have a friend smell the fragrance and guess what it smells like and you will be amazed what you come up with.

We come up with many tools to help you sell, this is just one of them.